The Restaurant Logo Doesn’t Necessarily Have to be a Symbol This shows that your restaurant logo must be different from the others in the market, and at the same time, it should tell what you are selling and how you are different. The color yellow-green is a way to refresh the look while remaining true to the brand’s roots by using the vibrant color palette of the mid-’60s when it was founded. It is believed that the logo is a reflection of the colorful array of fresh vegetables and other ingredients that Subway uses in its dishes. The new Subway logo, the word “Subway” has arrows pointing out from the first and last letters, is now yellow and green without the dark border. Wendy’s promises that it wouldn’t serve you food that isn’t good enough for the founder’s own family. Take a closer look at Wendy’s collar, and you might see the word “mom.” It represents the focal points of family, quality and old-fashioned values. For example, Wendy’s, named after Thomas’ daughter, which now has more than 6,500 restaurants worldwide. An excellent restaurant logo must have a distinct personality, and it should reflect on their service and product. Your restaurant logo must convey why your restaurant is different from others in the market. Confused about the things that you should give optimum importance? Read below to know more. There are a few necessary prerequisites that must be included if you want to craft that perfect restaurant logo for yourself. Selecting a restaurant logo isn’t an easy task. Things to Consider While Designing a Restaurant Logo However, considering that logos go a long way and help you to build your brand image, it is highly recommended that you take time and design one, that will do wonders for you! However, creating a stellar restaurant logo, keeping in mind the various nitty-gritty, can be a daunting task.ĭesigning a restaurant logo is not an easy task, it is an art that may take years to master. Once you have the right restaurant logo in place, it can play an essential role in creating a band of loyal customers. A restaurant logo generally reinforces the brand message and works as a symbol to illustrate the brand across all marketing platforms, and helps to bolster a restaurant’s marketing campaigns.
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